Guy Einhoren
[
Product
]
[
Brand
]
[
Motion
]

[Product Design]
for LineRig

A community-based video sharing platform
putting traditional landscape video first
A community-based
video sharing platform
Expand
A community-based video sharing platform
putting traditional landscape video first
OVERVIEW
Video content is more common then ever.

Ads, Influencers, Short-form - are now common on every platform, all helped to spread the admiration to both watching and making videos.

But what about a place for true, Cinematic language, thought provoking videos?

This thought brought us to build LineRig - a platform for film professionals and enthusiasts, artists and quality content seekers.
BRANDING
LineRig
The organic logo stands in contrast to the app’s geometric layout, matching the natural way of videomaking and discussions that the brand encourage.
The black and white color pallet allows for the best readability of text - regardless of the background, while help retaining focus on the content itself.
WIREFRAMES
The main feed consists an algorithmic-sorted collection of videos, based on the interests of the user
The comments are sorted by up-votes,  showing the first reply for each comment, allowing for a meaningful discussion
The Desktop experience is detailed and tailored for non-direct (mouse) input
The TV experience is suited for remote control input, contains bigger text
ACTION
LineRig
by Guy Einhoren
A community-based video sharing platform
putting traditional landscape video first
OVERVIEW
Video content is more common then ever.

Ads, Influencers, Short-form - are now common on every platform, all helped to spread the admiration to both watching and making videos.

But what about a place for true, Cinematic language, thought provoking videos?

This thought brought us to build LineRig - a platform for film professionals and enthusiasts, artists and quality content seekers.
BRANDING
LineRig
The organic logo stands in contrast to the app’s geometric layout, matching the natural way of videomaking and discussions that the brand encourage.
The black and white color pallet allows for the best readability of text - regardless of the background, while help retaining focus on the content itself.
WIREFRAMES
The main feed consists an algorithmic-sorted collection of videos, based on the interests of the user
The comments are sorted by up-votes,  showing the first reply for each comment, allowing for a meaningful discussion
The Desktop experience is detailed and tailored for non-direct (mouse) input
The TV experience is suited for remote control input, contains bigger text
ACTION
LineRig
by Guy Einhoren

[Product Design]for the IAF Technological College App

"Info 21" is the official app
of the IAF Technological
College (Air Base 21)
“Info 21” is the official app
of the IAF Technological
College (Air Base 21)
Expand
“Info 21” is the official app of the IAF Technological College (Air Base 21)
The Mission was to create a one-stop shop for every service provided in Air Base 21 - for its servicemen and servicewomen.
Providing a streamlined experiance while eliminating bureaucracy turned out to be a cross-unit effort, bringing unit commandors together.
The Product we came up with provides a fast and efficient route from the service providers’ units -  to the palm of the hand of every Air Base 21 solider.
Personas
 Kobi Dahan
Age: 42
Rank: Master Sergeant
Uses paper forms to manage inventory and phone calls to communicate with clients.
A senior commandor, in charge of the entire unit’s logistics.
Alexander Poletov
Age: 19
Rank: Private
New to Air Base 21’s services, never contacted any of them.
Needs to get new uniforms, to sign up for room keys and to ride the shuttle on friday.
Prototyping
Home Screen
At the top there are two of the latsets updates on services.
Just bellow that is the services menu (notably, not tucked away in a hamburger menu).
Service Screen
This screen contain the latest notifications for the selected service, as well as related phones and opening houres.

This is where specific services can also add a requeste box for sending forms or orders.
Other Variations
Icons
Colors
Fonts
Heebo
דק
רגיל
אבגדהוזחטיכלמנסעפצקרשת
Assistant
רגיל
אבגדהוזחטיכלמנסעפצקרשת
Editor Panel
The editor panel provides for a quick way for units’ commanders to update on day to day manners.
Info 21

[Product Design]for Various Landing Pages

various landing pages
web pages for simple introduction
various landing pages
web pages for simple introduction
Expand
various landing pages
the iaf technical collage
a combination of a sleek design and punchy colors introduces students to the young academic enviroment of the collage
big touch targets are used,
while the amount of text fields is kept to the minimum nessecery for keeping in touch
big touch targets are used,
while the amount of text fields is kept to the minimum nessecery for keeping in touch
this page is short and to the point,
allowing for a quick registration process
while providing key information
this page is short and to the point,
allowing for a quick
registration process
while providing key information
the iaf technical collage
a combination of a sleek design and punchy colors introduces students to the young academic enviroment of the collage
the top of the page consists a prominent spot for video and a cta, so students can cut to the chase right away
the desktop experience designed to account for the entire page without scrolling
indiepend-ence day visitor
guide
using an app drawer layout, tucking a lot of information under a simple facade
the location selector uses a similar apps layout, placing the location icon as an app itself
designing a logo regarding both israeli and the airforce identity, while referring to a tech oriented modern astatic
a fancy banner, buttons and gifs makes for a heartwarming linktree

[Brand Design]for Air Base 21 Educational Tech Unit

who knew a two year branding process could be so much fun?

Expand

the goal?
create an ultra-formal brand - but make it fresh
(what an awsome brief!)
that's me!
sometimes you oversee the design system for
50+ (classified) tutorial programs,

but sometimes you design a door
HUPA is L&D
helping the IAF's aircraft technicians train better

we basically turn text-books into videogames
these stickers were all over HUPA walls,
in order to let visitors know what we’re all about

you should’ve see me working on that verbs shortlist!
another incredible door
These stickers has our mascot: Hupi the owl on them so that when we
stick them to stuff people will know that it's ours
this sign I made is not officially a part of the brand
but I liked the color scheme in this photo so I'm keeping it
the VR room has got a totally different theme,
because VR is a totally different space (get it?)
that's all folks!

[Brand Design]
IAF Electronic Warfare School

Expand

I used EW symbols while incorporating colors that correspond with the IAF's branding.

Emblem variation
More variations

[Brand Design]IAF Technological College Academy

סקיצת עיצוב לסמל עבור יחידת "אקדמיה" במכללה הטכנולוגית של חיל האוויר.

Expand

Creating the new unit's emblem I used elements corresponding to the base emblem, adding elements with a broad military context (the training torch, officers' olive branch).

 Emblem variation 
 Original base emblem 

[Cover Art]Eden Derso

עטיפת הסינגל "הכל חוץ מהלב" של הראפרית עדן דרסו.

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I asked for the artist's own handwrite for the song's name, then vectorized and placed it.
For the titles I picked colors from the image itself, to persist the bright color palette.

[Cover Art]Shiroto

עיצוב גנוז לעטיפת אלבום בשם "נקודת השקה" של הראפר שירוטו.

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I maintained the rapper's simplistic approach in the cover design using monochromatic, handcrafted logotypes allowed me to expand his musical attitude to the cover of his album.To craft the wordmarks I used markers and took inspiration from graffiti art, corresponding to the Hip-Hip culture the artist represents.

עיצוב גנוז לעטיפת אלבום בשם "נקודת השקה" של הראפר שירוטו.

[Cover Art]Sverdi

עטיפת הסינגל "טוב לי" של הראפר סברדי.

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I took the picture, color corrected it and matched text and composition to it - while adapting to different sizes for different platforms.

עטיפת הסינגל "טוב לי" של הראפר סברדי.

[Cover Art]Shiroto, Sagol 59 and Shaanan Streett

עטיפת הסינגל "נמוך" של המפיק שירוטו עם סגול 59 ושאנן סטריט.

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I used a picture the artist took of the place he sings about, retouched and color corrected it - then adapted to different platforms.

עטיפת הסינגל "נמוך" של המפיק שירוטו עם סגול 59 ושאנן סטריט. העטיפה מוצגת כאן בפורמט רחב.

[Photography and Graphic Design]Yearbook Cover

עטיפת ספר מחזור של מחזור ס"ד. האותיות ס ו-ד מוצגות כשני בנינים החולשים על שבית המפלס דרכו בשדה ופרדס.

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I took the picture, retouched the field and sky. For the big text I'v manipulated an exciting skyscraper image, then added a cloud-like small text.

[Motion Design]Onelayer

Introduction video for...

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Introduction video for Onelayer, visually demonstrating the startup's essence.

[Post Production]J.Lamotta

Video Editing, Motion...

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Video Editing, Motion Design and Coloring for J.Lamotta's hit song "Eyes" music video.

[Showreel]Post Production

Motion Design, Video...

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Motion Design, Video Editing, Compositing and Animation.

[Motion Design, Compositing]HOT

Making the opening sequence...

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Making the opening sequence for the show "Run". I created and composited sci-fi and 3D smoke visual effects, as well as compositing for green screens and rotoscoping.

[Visual Effects]Music Video: "La Petite Fille la Plus Jolie du Monde"

Image retouching...

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Image retouching (Logos removal from signs, Painting Replacement ect.) Compositing for the corrections and combinations of two different takes.

[Motion Design]GLGLTZ

In this episode of...

More

In this episode of the award-winning web-series “Behind the Songs” I used GTA V as an animation tool (see 1:04, 2:03), allowing me to visualize Yasmin Mualem's experiences in Los Angeles. I designed and animated characters according to her stories, adding custom camera movement and editing it together.

[Motion and Graphic Design]GLGLTZ

In this episode of...

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In this episode of the award-winning web-series “Behind the Songs” I created an animated desert scene, demonstrating the musical instruments of the song. I also created a new typeface for this episode (see 2:51).

[Writing, Acting, Video Editing and Animation]Personal YouTube channel

My video received tens...

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My video received tens of thousands of views on YouTube and Facebook, as well as a spot on the popular Facebook page - "Tweeting Highschoolers".

[Direction, Writing, Dubbing and Animation]Finals Film Project

I created the film...

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I created the film in the Israeli Ministry of Education's Mentorship Program for Super-Gifted Youth. I wrote scripts, storyboards and made the animatics. I designed the characters and animated the film in a classic-motion animation hybrid.

[Animation and Music]Personal YouTube channel

I combined and retouched...

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I combined and retouched several different pictures for the character, then composited the video of the mouth for the singing, and animated the body.

[Direction, Writing, Dubbing and Animation]Short Film Project

Winner of the...

More

Winner of the “Gifted Stage” Contest. The film was shown at the Tel Aviv International Children’s Film Festival.

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[Guy Einhoren]
product, brand and motion designer

guyeinhoren@gmail.com^  Back To Top  ^